On March 12 1947, Enzo Ferrari fired up the 125 S, the first car to bear his name. That test-drive on the streets of Maranello marked the start of modern Ferrari history.

The then-modest factory quickly grew into one of the great internationally-renowned Made in Italy icons.

Now, exactly 70 years later, this week, Ferrari launches its official celebrations for this milestone anniversary.

Watch the history of the iconic brand unfold…

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