Record numbers compete in the New Balance Beach Run Series in Dubai

The New Balance Beach Run Series, which is presented by Daman Activelife and supported by the Dubai Sports Council, once again provided the perfect opportunity for runners of all ages and abilities to kick off their weekend with some exercise.

After successful Beach Run Series events in Ras Al Khaimah and Abu Dhabi in October and November 2016 respectively, the Dubai run completed the current series and is still the UAE’s only beach run event.

With three distances and running categories on offer for participants: 7.2km (serious), 3.6km (fun) and 1.8km (family) there was a run for everyone to enjoy as hundreds of people packed the Festival Village bright and early ahead of the 9am start time.

And before the runners worked up a sweat on the sand, Fitness First Middle East were on hand to provide an expert warm-up and ensure everyone was ready to tackle their respective distance.

Under the shadow of Dubai’s iconic Burj Al Arab, Sunset Beach was a sea of orange as runners wore their New Balance t-shirts, which were part of the event registration package.

Post-race, each and every runner received a finisher’s medal and were able to post about their run using the social media picture frame.

Food, drink, music and plenty of activities were then on offer for runners to enjoy in the village.