The short Nike film takes a common phrase – “What will they say about you” – and flips it on its head.  Athletes in the region are excelling in sport more than ever.

They’re “the first”, “the best”, “the only”  and the Nike campaign is inspired by the idea that trying something for the first time and pushing beyond your personal boundaries and fears can lead to positive change and, in the instance of sport, lead to a healthier lifestyle.