As part of its sponsorship campaign, #ThePowerWithin, the video transports the viewer into the body of a would-be fellow Olympian, allowing them to experience sparring with Conlan, with the help of a boxing coach.

The video creates the sensation of actually being in the ring with Conlan, even allowing viewers to experience what it’s like to be on the wrong end of a knockout punch from the 2015 World Champion and 2012 Olympic bronze medallist.