Manchester United confirmed the latest in a long line of partnership deals on Tuesday as Deezer were named the club’s Official Music Partner.
United’s commercial team must rank as football’s hardest working – over the past few years they have tied up numerous lucrative agreements to leverage the club’s worldwide fanbase and appeal.
And despite the Red Devils struggling on the pitch since the retirement of legendary manager Sir Alex Ferguson, companies are still keen to associate themselves with United.
Cue Ashley Young, the latest player forced to look uncomfortable at a press conference to announce a partnership.