TAG Heuer, in partnership with Ahmed Seddiqi & Sons, captivated its Dubai audience by exhibiting its exquisitely crafted Muhammad Ali Middle East timepiece.

To mark the Dubai debut of the Muhammad Ali Arabic Dial creation, TAG Heuer organized an exhilarating boxing class for a lucky few on Tuesday.

Boxing was definitely the highlight of the evening as VIPs were invited to an engaging boxing demonstration at 8PM along with additional entertainment.

The event was attended by friends of the brand Hassan Akhras and Raha Moharrak, who have a great impact within the sports community and a close relationship with TAG Heuer.

The brand also had the pleasure of welcoming Jordanian boxing champion and captain of the women’s national team Arifa Bseiso who took to the boxing ring and perfectly captured the spirit of the brand motto #DontCrackUnderPressure.