Bray Wyatt; The Eater of Worlds and loser of matches.
That seems to be how the WWE are content to allow the Wyatt character to continue, threatening to conquer the locker room but never actually doing so.
For anyone who has followed the career of Windham Lawrence Rotunda in the WWE, they would have cut a frustrated figure watching one of the most exciting, intriguing Superstars in recent memory plod along on the receiving end of pinfall after pinfall.
The latest, at the hands of Kane, was the last straw for many.
Wyatt has been there and done it time and again with Kane who no longer musters up the vision of a pained, burned child seeking to forget his own scars by leaving ones on others.
But Wyatt still cuts an incredible promo, still evokes mystery and talks of being a God-like myth.
How, then, are we to believe he is a God if he is constantly bettered by mere mortals?
Randy Orton was meant to be Wyatt’s opponent at Backlash and that rivalry still has legs in it but with Brock Lesnar awaiting The Viper, Wyatt is once again a stop-gap.
His presence is atmospheric but fleeting.
He builds feuds with some of the best mic work the industry has seen, often without the time required to build a meaningful rivalry but he pulls it off nonetheless.
And when it comes to game time? Wyatt is the one putting the other over, his cult following growing smaller, his relevance diminishing and the myth mocked.
There was a time when it was different.
When Wyatt debuted in the WWE back in 2012, he and the Wyatt Family were all conquering. They took on some of the biggest names in the business and gave them a beating.
John Cena, Daniel Bryan and Roman Reigns were all conquered, but, still, none of it lasted.
The Shield were an obvious opponent but again the flame flickered in the wind when it should have burned the house down.
A showdown with The Undertaker at WrestleMania was a no-brainer.
It promised theatre, an otherworldly showdown on The Grandest Stage of Them All. It delivered a good match and two memorable entrances but, just like that, Wyatt lost and was forced on Ryback in possibly his most forgettable feud.
And after all of this, it is still the Kane move that wrangles most.
Yes, Orton’s RKO swung it in Wyatt’s favour and it does, temporarily, sustain the rivalry, but of all the people to go over Wyatt it should not have been Kane.
Kane is the exact type of person who should be putting other people over and Wyatt should be dominating him as a show of force, regardless of Orton’s presence.
What does Wyatt gain from the defeat? How does it help sell Orton vs Wyatt when an ageing, largely irrelevant figure such as Kane can beat the latter?
It doesn’t and it should stop. Not sure it will, though.