The ATP and Emirates announced a new partnership on Sunday that will see the award winning airline elevate its status to the ATP World Tour from 2016. The five-year agreement represents the biggest sponsorship deal in the history of the ATP.

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As Official Airline and Premier Partner of the ATP World Tour, Emirates will benefit from global marketing rights delivering a powerful and consistent presence via the Tour’s iconic net branding at approximately 60 tournaments worldwide to reach a cumulative broadcast audience in excess of 800 million.

The partnership also provides a platform across the tournaments to experience Emirates’ unrivalled hospitality and will see extensive activation through the Tour’s official website ATPWorldTour.com.