The 2014 Emirates Airline Dubai Rugby Sevens organisers are offering fans the opportunity to feature in this year’s advertising campaigns around the event.

By sharing selfies and reasons why they think they should win the competition, Dubai 7s enthusiasts can use #Dubai7sAdvert to enter on both Twitter and Instagram.

Fans from all walks of life are invited to apply, from children to adults, to supporters in fancy dress, to rugby players, both males and females.

And organisers are looking for true Dubai Sevens fans who love the event, with participants encourages to share their passion for one of the world’s biggest rugby sevens tournaments.

“We’re encouraging our enthusiastic fans to enter this competition to feature in the ad campaign, it will be a lot of fun and a great way to win season tickets as well,” said Donal Kilalea, head of commercial and site operations of the Dubai Rugby Sevens.

“The fans are such an important part of the success of this event and we want to take that one step further this year with the most enthusiastic fans appearing in the ad campaign. Entries close on 20 August so we encourage everyone interested to send their entries in as soon as possible.”

The panel of Dubai Sevens judges will select the winners based on their photo and statement. Applicants should be available for filming during the last week of August.

The Dubai Rugby Sevens attracts over 100,000 visitors and tends to record the highest number of broadcast hours of any of the HSBC Rugby Sevens World Series.

All winners will feature in the advertising campaign which includes on TV, Press Ads, posters, buses, taxis, billboards and online.

As well as this all winners will receive a pair of season tickets to the tournament taking place from 4-6 December.

Entries close on Wednesday 20 August so time is of the essence in order to apply.