Wellness is not a trend; it’s the perfect balance between body, soul and the environment: it’s a philosophy and a lifestyle.

Replay took this as an inspiration to merge it with its denim DNA and created Hyperskin: a revolutionary product able to combine performance, lightweight and 100 per cent natural fibers.

Supermodel Irina Shayk is fronting the campaign for new range, which disproves the fundamental law of the universe: you can’t workout in jeans.

– #360reviews: PUMA’s Duality boots

They allow natural movement bidirectional and Replay has developed a bidirectional hyperstretch material ensuring 100 per cent elasticity and shape recovery, redefining denim’s performance benchmark.

Still, though, they are driven by lightness; despite the high performance of the fabric, Hyperskin also redefines the benchmark for lightweight with the final product weighing just 200 grams.

Price: Dh760
Where to Buy: The Replay Hyperskin products are now available at the Replay store in Dubai Mall