With a little over a week to go until the World’s Ultimate Strongman hits Dubai, we take a look at 10 reasons why you need to be there.

1.The world’s strongest men

We are talking the best of the best here – including current World’s Strongest Man Hafthor Bjornsson, alongside previous winners Brian Shaw and Zydrunas Savickas

2. The Legends

Former WSM Eddie Hall is a special ambassador for the event, and the referee is strongman legend Magnus ver Magnusson

3. Awesome feats of strength

When the organisers say the events will be heavy, they mean HEAVY.  The 18-inch deadlift and truck pull will be particularly Herculean.

4. Under 12s go free

WUS promises fun for all the family and what could be better than the little ones getting in free of charge? Not many events do that.

5. The World’s Fittest Human

Those guys at @fittesthumanoffical are at it again. They will be putting some of Dubai’s fittest people to the test to find who is the best of all.

6. The Bench Bash

So you think you can bench? We’ll let the Desert Barbell guys decide that. We are not talking weight here, but endurance – a great challenge for everyone attending.

7. Plenty to eat!

A Dubai-style brunch will be on offer, with both food and beverage packages. If that’s not your thing, there will be some amazing food trucks to satisfy the appetite.

8. Lots of entertainment

Bikers, gladiators, Capoeira dancers, fire dancers, and Shaolin Monks to name but a few – this is going to be a feast for the eyes.

9. Live music

When the competition is over we just go home, right? Nope – then we party! Will live music and entertainment well into the night.

10. An INCREDIBLE venue

If you wanted to custom build an arena for this event, it would be the Bab al Shams Arena. A spectacular gladiatorial showpiece in the middle of the desert. Has to be seen to be believed.

World’s Ultimate Strongman takes place on Friday October 26, at Bab al Shams Arena. For more information and tickets see www.worldsultimatestrongman.com