For the first time in its history, Panerai, will serve as the official timekeeper of the PRADA Cup, the Challenger Selection Series for the 36th America’s Cup presented by PRADA.

Taking place from January 15th to February 24th 2021 in Auckland, the race will establish which team will compete against the Defender, Emirates New Zealand in the America’s Cup final in March 2021. Rooted in the 1970 decision to bring the Challenger Selection Series into being, the PRADA Cup is the final hurdle on the road to the oldest trophy in sport, the 36th America’s Cup presented by PRADA. The race now enters an exciting new chapter in its celebration and passion for the sea with announcement that Florentine watchmaker Panerai has been designated as Official Timekeeper of the PRADA Cup.

Commenting on the announcement, Panerai Chief Executive Officer, Jean-Marc Pontroué stated “We are extremely proud to have been appointed as Official Timekeeper of the PRADA Cup. The challenge ahead is a great one for us all and Panerai is fully committed to experiencing this new chapter. From exchanges on technology and precision to outfitting the exceptional high-tech foiling monohulls, every part of the partnership truly reflects our innovative soul as a pioneering brand.”