Mall of Emirates shoppers get fighting fit with Go Sport's pop-up boxing classes
If walking around the Mall of Emirates isn’t enough cardio for one day, shoppers had the chance to get some extra exercise thanks to a few rounds of special boxing classes.
Real Boxing Only gym (RGB LLC.) teamed with GO sport to erect a boxing ring to showcase a series of demonstrations of boxing and fitness, as well as inviting customers to learn the ropes. The event saw shoppers climbing into the ring with professional boxers Mo Ali Bayat, Rohan Date and Waleed ‘Dynamite’ Din along with trainer Ben O’Connor. The boxers and trainers held pads for customers who fancied getting a sweat on while learning the basics of the sport.
“Boxing is an accessible sport,” said Michelle Kuehn, Managing Director, RGB LLC. “We want to make an impact on the city by sharing the benefits of boxing; not only are our in-house professional fighters from around the globe showing off their skills, but we also have our child boxer – LilSingh leading off every day and our female fighters showing that boxing is empowering for men, women and children alike. We believe that any one can box; our motto is ‘real boxing for real people.’”
Bas Bouwman, Marketing Manager, Al Mana Fashion Group – Sports Division added, “This summer, in store we have focussed on all that is fitness and what many don’t know is that boxing is the elite leader in fitness – just 30 minutes of boxing can help one burn up to 300 calories. It enhances one’s cardiovascular health, total body strength, accelerates weight loss and improves body composition. Plus, it’s a huge stress reliever.”
Real Boxing Only gym, located in Al Quoz has created a space that is focused on the training rituals and results of a professional boxer. Trainers impart the key to fighting fitness and welcome those of all abilities and fitness levels.
Find out more at www.realboxingonly.com