Facebook Live didn’t exist during the London 2012 Olympics but it has been centre stage at Rio 2016 as athletes, broadcasters and publishers utilised the tool to better reach sports fans around the globe.
Here are 10 of the best Facebook Live videos of Rio 2016.
1) PHELPS ANNOUNCES RETIREMENT
Michael Phelps revealed to fans that his final race at Rio 2016 would be the final race of his career.
2) PUERTO RICO LIVIN LA VIDA LOCA
Ricky Martin celebrated Monica Puig‘s historic win and the first gold medal for Puerto Rico.
3) BRAZILIAN HYPS DON’T LIE
Brazilian gymnast Daniele Hypolito interviews brother Diego after his silver in the floor competition.
4) BENDING THE EARS OF GYMNASTS
People Magazine talked with the Final Five from the U.S. Women’s Gymnastics Team.
5) A TASTE OF JAMAICA
CNN International went to the Jamaica House in Rio while Usain Bolt was competing in the men’s 100m final.
6) COLOMBIA’S OSCAR NIGHT
The Colombian Olympic Committee broadcast a live interview with their gold medal-winning weightlifter, Oscar Figueroa, from Casa Colombia.
7) TEENAGE KICKS
Coca-Cola sat down with teen influencers for its #ThatsGold campaign.
8) PAINT THE TOWN RED
Team Refugees showed the unveiling of a mural of the team painted in Rio.
9) ONE GIANT LEAP FOR TEAM USA
Astronaut Buzz Aldrin cheered on Team USA in the gymnastics.
10) SIT ON THE FENCE
Visa USA had fencer Ibtihaj Muhammad and sprinter English Gardner compete in some fun games.