Core Direction will be embarking on a first of its kind initiative in the UAE.

– #Quiz360: WIN a six-month Target Gym membership

Through Crowd Funding company Eureeca.com, Core Direction will be raising capital in order to expand and spread the benefits of health and fitness through exercise and education.

“We will be empowering our fans, followers and network to participate in our success by becoming investors in our fitness & education company which will encourage each new shareholder to act as a brand ambassador and spread the word of fitness while building their financial portfolio”, said Clifford Tindell (Core Direction Founder).

Core Direction aims to raise $200,000. As well as equity, rewards will also be provided, including free annual memberships for larger investors.

On achieving their goal on Eureeca, funds will be put towards growing current business revenue by recruiting sales staff within the various business divisions and rolling out a local & regional marketing campaign.

In addition investment will be made into IT systems to streamline business operation and position Core Fit for growth through a grow to partner model ensuring all new facilities operate under the same policies and procedures maintaining standards as they expand.

HR staff training and development systems are currently under development ensuring that as additional sites are opened, Core Fit have qualified professionals to operate each new branch.

If you are interested in becoming a shareholder of Core Direction, Core Fit and eta College Middle East, please visit www.eureeca.com to find out more.