Classpass lands in Dubai – Marhaba to the world’s largest fitness network

Leading US-based fitness experience app will offer members one months’ free exercise classes to mark Dubai launch in October

Sport360 staff 2018/09/11

ClassPass, the leading fitness membership in the world, will launch in Dubai this October with new members in the city immediately earning one months’ free access to a diverse cross-section of fitness and exercise classes.

Having launched in New York City in 2013, ClassPass’ aggressive global expansion sees Dubai follow hot-on-the-heels of its successful debut in Singapore last month.

Now operational in more than 50 cities worldwide, ClassPass counts an existing global network of more than 10,000 studios and gyms available on its platform – with today’s travel hungry users able to tap into the entire global network through one Dubai-based subscription.

“We couldn’t be more thrilled to launch in Dubai; a fast-paced and dynamic city where studio fitness is booming,”  said Fritz Lanman, CEO of ClassPass, who is in Dubai this week to mark the pre-launch waitlist going live.

“We are excited to bring a completely different model to the market that we think is best for both consumers and studio partners.”

“Our Dubai membership will be underpinned by ClassPass’ long-standing proposition of variety, flexibility and value, while our objective is to provide Dubai’s residents with entry routes into the highest-level of premium gyms and studios in the city.”

Whether Dubai residents are CrossFit enthusiasts, yoga gurus or aspiring boxers, ClassPass allows its users to book fitness classes in different gyms and studios directly via a centralized app.

Offering flexible membership options with set monthly fees, ClassPass boasts a diverse wealth of exercise experiences at exclusive studios across Dubai – from High Intensity Interval Training (HIIT), barre, spin and yoga, to Pilates, strength training, dance and more.

ClassPass is currently available in more than 50 cities across five countries including the US, Canada, Singapore, the UK and Australia, with Dubai part of expansion into seven new international cities by the end of 2018.

The company’s expansion into Dubai follows the closing of a recent round of funding which saw it secure $85 million in series D financing led by Temasek, an investment company headquartered in Singapore.

ClassPass has secured total funding to the tune of $255 million since its inception in 2013, allowing the continually-innovating business to fuel the future of fitness through the introduction of exciting new features designed for flexibility and convenience.

ClassPass will mark its Dubai launch with one free month of  classes for users who join the waitlist online at www.classpass.com/try/Dubai.

Fritz Lanman, CEO of ClassPass


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