Global fitness brand – Reebok helped showcase its commitment to ensuring all fitness enthusiasts, whether male or female, have the gear and drive to take their workout to the next level.
Reebok also showcased its women’s collection. Reebok apparel is geared towards expert performance, be it through training, running or even dance and yoga.
The community atmosphere offered by Yas Ladies encourages collaboration and motivation from not only fellow enthusiasts, but also professional coaches themselves.
The opening of this unique fitness facility allows women to shift their focus from their level of comfort when considering joining community workout programs, to prioritizing their actual workout.
On Saturday, CrossFit Yas hosted the exclusive opening event, with classes taught by CrossFit Yas team members Jamie Greene and Tammi Robinson, ranked 1st and 24th respectively at this year’s international CrossFit Open Games.
Reebok-sponsored athlete and CF Yas trainer Jamie Greene
A panel discussion was also held on female fitness and bespoke exercise activity, with the panel consisting of Emirati fitness experts – Abeer Al Amiri and Shaikha Al Qassemi. Helping to further illustrate Vogue Fitness’ dedication to taking the conversation on women’s fitness further.
Reebok Marketing Director, Woody Chang commented on the successful event:
“We’re thrilled to be here today to celebrate an exceptional outlet for Abu Dhabi’s fitness community, with the launch of Yas Ladies fitness facility at Vogue Fitness, Yas Marina. Reebok have a historical story with women both on and off the training field and our main focus this year is to encourage women across the globe to embrace being #perfectnever and share their own stories – as championed by our global ambassador Ronda Rousey.
“It’s about accepting your flaws, being human and allowing yourself to make mistakes – for the greater goal of learning from them. It’s okay to not be perfect, it doesn’t make you any less respectable and that’s really the essence of what we want to convey through our campaign. Be proud, but be human above all.”
Sophie Knight, from Vogue Fitness, Yas Marina, added:
“Here at Vogue Fitness, we are proud to consistently be at the forefront of lifestyle innovation and today we hope we have shown our dedication to both Abu Dhabi and the wider Emirates. Recognizing the importance for women to feel confident in their fitness environment, we aim to offer an unrivalled service, from some of the best instructors in the entire region.
“Vogue Fitness is committed to our goal of enabling all members of society to partake in physical activity and we hope that today’s launch encourages more women to embrace their potential for greater levels of fitness.”