According to the parties involved, “the new collaboration will aim to support Golf DXB’s mission to grow the game across the UAE and provide learning and competitive opportunities for juniors.”

It will also result in both brands’ products being available for purchase through Golf DXB and The Track Meydan Golf Club.

While Callaway is known as one of the golf’s most recognisable club and merchandise brands, US Kids Golf specialises in the junior market, with a focus on high quality, lightweight designs.

“We would like to thank ProGolf International and and Scott Sullivan for this opportunity and are excited about joining forces as we continue to grow the game across the UAE,’ said Golf Dxb spokesperson, Tom Green.

“We encourage our junior golfers to purchase their first set following their term of golf. It is very important that children get familiar with their own sets and begin to discover the uses of different golf clubs to help them to hit different shots and score effectively.”