Tiger Woods’ comeback is not only good for the game of golf, but also for business, PGA Tour commissioner Jay Monahan has claimed.

The 42-year-old 14-time major champion recently finished second at Valspar, in a telling performance just a few weeks before next month’s Masters at Augusta.

“It’s a story that the world is finding very compelling and… That’s what you want as a business,” PGA Tour commissioner Monahan told CNN.

NBC Sports reported its third-round TV viewing figures on the Golf Channel were up 181% on the same day last year, while the final round drew a 5.11 overnight rating – the highest audience outside the majors since the 2013 Players Championship, won by Woods.

What followed was the highest non-Masters ratings since the 2015 PGA Championship, despite the emergence of exciting new American stars such as Jordan Spieth during that period.

Alongside audience figures, Monahan also outlines to CNN what he believes draws people in to Woods’ comeback, and whether it can be sustained.