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Manchester City launch branded merchandise in Dubai

Reem Abulleil

16:42 29/09/2014

Manchester City fans will be happy to know that a new range of official club merchandise has been launched at electronics store Sharaf DG.

The store is promoting a group of Manchester City-branded products including uniquely-stylised Swift Headphones, the Falcon Fitness Band, which comes with its own ManCityGit app, and the USB Wristband and Clip Activity Trac-ker, which helps track daily activity including sleep and has a unique reminder feature which reminds a user to move around after long periods of inactivity.

“We have been supporting football as a sport for a while as we are close partners with Al Ahli Football Club,” said Nilesh Khalkho, CEO of Sharaf DG.

“We realised that many of our customers are Manchester City fans and that they’d like to own official merchandise so we started working on it and here we are. 

“Fans across the world want to be associated with the club by showing their solidarity through use of official merchandise. To address this need we have launched a range of products with Manchester City FC branding.”

Sharaf DG are also launching a T-shirt with a built-in earphone that can be plugged to a smartphone. The merchandise is available at Sharaf DG stores but are currently bundled and offered as promotions.

Customers will receive the products when they buy other electronic products at Gitex, until October 4, and later purchase at the various Sharaf DG outlets.

Khalkho added: “We are also launching merchandise for Al Ahli Club which will go on sale in our stores and Al Ahli store, which they have at their club.”

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