eSports are here to stay. In fact, they’re only going to get bigger and will soon be prominent sporting events, watched by millions.

The FIFA video game franchise is at the forefront of competitive and professional gaming and some of the biggest clubs in football have been wise enough to get in at the ground level.

The world’s most popular sports game is now establishing a presence in the competitive gaming scene. With the hope of expanding their brand and reaching the next generation of fans, clubs are signing actual FIFA gamers to represent them in tournaments all over the world.

The culture and the game itself are energetic, vibrant, and exciting. At the heart of this are the fans. Today’s fans have the opportunity to define the culture and identify of the future of the sport.

The video below, uploaded on KICK’s YouTube channel, explains why European clubs like AS Roma, Paris Saint-Germain and Wolfsburg have signed FIFA gamers to represent them in tournaments around the world.