There is no more successful marketing strategy than success and that point was proven when Leicester City won the Premier League.
The club’s Facebook page swelled by 500K followers (which is not unusual following a victory of such magnitude), but it was the demographic of the new supporters that is intriguing.
Further analysis revealed that the majority of the new fans reside in Algeria, which is not considered a major football outpost.
But the reason behind the increased interest from the North African country is that they are keen to follow the progress of their countryman and Leicester’s star player Riyad Mahrez.
The winger has had a stunning campaign with the Foxes, scoring 17 goals and providing 11 assists and was awarded the prestigious PFA Player of the Year title.
Leicester will have a tough job on their hands retaining the services of a player that is now highly sought after by some of Europe’s top clubs, but they will do everything in their power to keep him given that he now boasts almost as much value off the pitch as he does on it.
Do you think Mahrez will stay with Leicester? Tweet us your thoughts using #360fans.