UAE Exchange has announced that it has signed with the Asian Football Confederation (AFC) as an official sponsor of football competitions from 2016 till 2020.

With this association, UAE Exchange becomes the first and only remittance and foreign exchange house to join the official sponsors’ list.

Speaking on the association, Gopakumar Bhargavan, chief marketing officer of UAE Exchange, said, “It is our belief that sports is a binding force. We chose to partner with AFC because football is right up there when it comes to a worldwide fan following and emotional attachments.

“We see this sponsorship fit in with our strategic plans to connect and engage with our customers on a much larger platform, while reaching out to football-loving audiences regionally and worldwide.”

The five-year agreement means UAE Exchange as the official sponsor of more than 200 games covering matches of Asian World Cup qualifiers, the AFC U-19 Championship 2018, AFC U-16 Championship 2018, AFC Asian Cup UAE 2019 and AFC Futsal Championship 2020.

“The Asian Football Confederation is pleased to welcome UAE Exchange on board as an official sponsor for the national team competitions. The AFC competitions are growing in terms of fixtures, excitement and audiences. More people are watching live in stadia and on television than ever before,” said Dato Windsor John, the AFC General Secretary.

The sponsorship agreement gives UAE Exchange the official rights and entitlements to use competitions’ marks, to use photographs of players from the competitions, and also to take video clips from the games to include in its marketing collateral.

It also raises brand equity of UAE Exchange by displaying the UAE Exchange logo on the backdrop of official football occasions including press conferences and award ceremonies.