The International Cricket Council Academy at Dubai Sports City has renewed its partnership with Babyshop, the children’s retail-brand.

The agreement sees the brand continue as title sponsor of the ICC Academy’s youth development programme Cricket Cubs and next year’s Babyshop Summer Cricket Camp.

The eight-week summer camp will take place from July to August 2018 and will cater to youngsters in two age groups, the Cricket Cubs for 3 to 6 year-olds and the Juniors aged 6 to 12 year-olds.

Commenting on the announcement, Will Kitchen, ICC Academy Manager said: “We are delighted that Babyshop has renewed its partnership with the ICC Academy and will continue its support for the sport of cricket in the region.

“Our partnership with Babyshop has and will continue to enable us to build on our current youth programmes and develop talented youngsters with a passion for cricket. ICC Academy, a world leader in sports development and through this partnership will help support today’s aspiring cricket stars and lay the foundations for the success of generations to come.”

The ICC Academy’s Cricket Cub programme encourages children to get involved in fun, physical activities.

Using cricket as its main medium, the programme helps in the development of children’s fitness, motor skills and hand eye coordination.

To find out more information about Cricket Cubs or any of the ICC Academy programmes visit www.iccacademy.net, Phone: 04-4481355 or Email: info@iccacademy.net

To find out more about the ICCA and Dubai Sports City visit: www.dsc.ae or www.iccacademy.net